If a website has more traffic (visitors), it also has a greater likelihood of getting more subscriptions. Therefore, place a link to your site in all places where you can so people would have bigger chances of coming across it and being directed to your site.
Start by going to a search engine like Google. In the search line, type in the person’s name in quotation marks (i.e. “Bob Smith” or “Julia Jones”). Text enclosed in quotation marks tells the search engine to find that exact string of data. After that, type in their company or their title or whatever other information you know about them. It might look like this: “Bob Smith” Big Company CEO email.
The visitors who matter are the ones that convert, because they are interested in your offer, relevant to their search. You job is to facilitate conversions. It is a simple process, when you apply certain time-tested and proven strategies.
This past weekend, I know of no other word but abuse to describe the amount of emails I received from site owners where “sign up” had been required. I spent a good part of the weekend deleting my accounts from both message board communities and also from article directories. The threat of “you won’t be able to submit articles here anymore”, or “you won’t be able to post anymore” actually had me laughing. My articles bring in revenue to the site owners. My posts actually stimulate conversation thus bringing in revenue to the site owner. When I unsubscribe from the site, it is lost revenue to the site owner. With hundreds of article directories and hundreds of message boards on the web, I’d much rather give away my articles and posts to those who respect my email address.
AWeber – about $20/month, it does more than Feedburner because it works on any kind of website – whether you publish using a blog or not. And you can set up a sequence of broadcasts that breaks your message down into a series that’s optimal for communicating with your visitor (an autoresponder).
Google Maps Scrape First I decide on a strategy eg, the first part of my current strategy targets real estate agents across the Australian continent to whom I’m selling a marketing package. I look up real estate firms using the Google search engine and almost without exception, each agency is listed with phone and fax numbers. I use a great little program called Web Data Extractor to extract the fax numbers from each of the addresses. It takes a couple of minutes to collect them and save them in a data file. When I import the data file into the list management section of my fax service provider, I’m ready to broadcast.
Getting past the red flashy page, I read through, actually more like scrolled through (yeah, I’m an action kind of person and want to get to the good stuff without having to read through all the blurb. Are you also one to simply tick that ‘Terms and Conditions’ button, without reading fully through the whole blabla? yeah same here :-). So scrolling down, another button to click to get to the Download page. Oh well…click click…
Use as many creative, compelling, donor-centred ways of persuading your visitors to give you their email address. But don’t simply say, “Enter your email address here to be added to our mailing list.” Instead, offer your visitors something of value that is delivered by email.